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Nokia x Burton // Push Snowboarding 
//BRIEF// Broaden the appeal of Nokia, and take the Push platform mainstream. //IDEA// Use the Push platform to reimagine what snowboarding could become,...
Hypernaked, Nokia, Push 
Tiger // Discover 
//BRIEF// Make an unknown Asian beer brand with no brewing credentials relevant to Aussie trendsetters. //IDEA// Make Asia’s most far-reaching beer brand a...
Host Sydney, Tiger, SBTG 
Yahoo // Think Tank 
//BRIEF// Educate advertising agencies about the creative potential of Yahoo's online media spaces. //IDEA// Prove it through a truly pioneering, big idea of our...
Glue Society, Host Sydney, Yahoo 
Pedigree Adoption Drive // Charlie's Story 
//BRIEF// Raise awareness of the fact that 107,000 dogs are abandoned every year in the UK, with many of those dogs being put down as a result. //IDEA// Spread...
Hypernaked, Pedigree, Adoption 
Cadbury Nibbles // Nibbles Boutique 
//BRIEF// Launch Cadbury Caramel Nibbles as an everyday indulgence. //IDEA// Create indulgence through the language of fashion and pop-up shops, but make it...
Hypernaked, Pop-Up, Nibbles 
Robinsons // Put on a Panto 
//BRIEF// Increase Robinsons' family relevance at Christmas time - a key trading period for soft drinks. //IDEA// Robinsons already had an association with panto...
BBH, Robinsons, Panto 
Dream Quickly // The Oxford vs Cambridge Goat Race 
An irreverent take on the annual Oxford vs Cambridge Boat Race that takes place at exactly the same time as it, and raises loadsa money for Spitalfields City Farm. ...
Goats, Charity, Personal 
Pedigree Jumbone // Om & Nom & Nom 
//BRIEF// Communicate that Pedigree's Jumbone is the longest lasting dog chew. //IDEA// Yes, well, er... It goes om & nom & nom!
Hypernaked, Pedigree, Jumbone 
Dream Quickly // Fabric Prints 
Anne grew up surrounded by cows and mountains, rather than people and screens, so has always kept herself entertained by making stuff. She graduated the National...
Fabric, Design, Printing 
42Below // Nothing 
//BRIEF// Communicate that great vodka comes from places where there's no pollution. And that there's no country on Earth with less pollution than New Zealand. ...
Hypernaked, Nothing, New Zealand 
Dream Quickly // Snap-Shot-City 
Snap-Shot-City is a world-wide photographic treasure hunt that reconnects people with their local environment. Since its first game in 2006, Snap-Shot-City has...
SSC, Personal 
Australian Fashion Week // Karen Walker 
//BRIEF// Following media backlash against Karen Walker's choice of music in previous shows, develop a cutting edge catwalk concept that would stick two fingers up...
Spin, Karen Walker, AFW 
Nokia N900 // Push N900 
//BRIEF// Launch the Nokia N900, Nokia's most powerful device to date, to a tech obsessed audience. //IDEA// Demonstrate the power of the Nokia N900 by turning...
Hypernaked, Push, N900 
Nokia N8 // Push N8 
//BRIEF// Build on the success of Nokia's Push N900 campaign in launching its successor, the Nokia N8. //IDEA// Return to some of the hacks created for the N900,...
Hypernaked, Push, N8 
Audi RS6 // Power 
//BRIEF// Communicate the Audi RS6's unique selling point: raw power. //IDEA// Use Audi's most powerful ever engine to create the world’s largest ever man made...
BBH, Audi, RS6