We were asked to name and develop a brand for a new pizza shop founded on the principle that for every pizza bought, a meal would be donated to a foodbank.

We thought…

There’s a Love Triangle going on when restaurant, customer and food-bank get together.

There’s a Love Triangle going on when dough, tomato and cheese get together.

There’s a Love Triangle going on when the three founders — Ben, Tyson and Will — get together.

So, yeah. Love Triangle.