Brief was to communicate Youtube’s safety controls to help parents keep their little ones away from the platform’s yuckier stuff.
So we enlisted a potty mouthed parrot. You can hardly hear a thing it says for all the bleeping out we had to do. But, honestly, the things it said! Anne is still blushing.
“You can’t stop kids parroting what they see on Youtube, but you can manage what they see.”
NSPCC & O2