This was Pip & Nut’s first ATL campaign. While writing it, we read endless nutty reviews of their nut butters and realised Pip & Nut have some seriously enthusiastic customers.

Like, so enthusiastic that we thought only squirrels loved nuts that much.

So we approached these ads like some weird squirrel based take on the Turing test:

“If you can’t tell whether a fan said it or a squirrel said it, then it’s Pip & Nuts enough”.